To make such an impact, Bass continued, users must ponder another question: 'How do you create something that's going to have lasting and tangible benefits?' According to Bass, the answer is innovation - but innovation in the sense of renewing or revising an existing idea, rather than creating something entirely new. 'We want our work to have a positive impact,' he answered, adding that the need for better design is greater than ever because of global, economic, and other challenges that demand more innovation and creativity than ever before. 'Why do we do what we do?' Bass asked rhetorically. At the opening General Session on Tuesday, CEO Carl Bass welcomed attendees and kicked off the event, which was themed 'The Power of the Possible.' The result was that some sessions felt rushed or incomplete, according to presenters and attendees alike, and the event as a whole was slightly shorter than in previous years.Īttendance and mood were both up slightly from AU 2009, and Autodesk executives were energetic about the company's focus on emerging markets, including consumer and mobile applications, cloud computing, and sustainable design. This year, AU classes and other sessions were shortened from 90 minutes to 60 minutes each, apparently based on requests from past attendees. More than 500 classes, plus 150 virtual sessions, were presented over the course of the 18th annual event. More than 7,000 attendees registered for this year's gathering of Autodesk customers, staff, speakers, and exhibitors, the company reported, with another 40,000 estimated to log in to AU Virtual, an online presentation of week's best offerings. Stumbling from the casino floor to the show floor was an easy feat again last week as Autodesk University (AU) took place for the second year in a row at the Mandalay Bay Convention Center on the south end of the Las Vegas strip. Autodesk University 2010, Part 1 8 Dec, 2010 By: Nancy Spurling Johnson Bouncing back a bit from 2009, the annual user event draws a reported 7,000 attendees as the company gets serious about consumer, mobile, sustainable design, and cloud computing technologies.

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